Shenzhen Australia machine tool: from sales of products to technical innovation

Located in Zhukeng Industrial Zone, Chengnan Town, Shenao machine tool is the first CNC machine tool manufacturer in our city.

Wang Qingfang said that in the early years, his wife and I helped people repair machine tools in Luqiao. In the process of maintenance, they seized the market prospect of CNC machine tools and resolutely resigned. In 1997, they established a machine tool factory in Luqiao and moved the factory to Zhukeng Industrial Zone in the south of the City in 2003. "Because I came from a technical background and loved R & D, at the beginning of the factory, we set our own ideas of R & D and innovation."

Over the past ten years since its establishment, Shenzhen Australia machine tool has accumulated a lot of production and R & D experience, and has manufactured a large number of special machine tools for many domestic enterprises. "Through more than ten years of continuous efforts, we have independently innovated more than ten kinds of high-precision and high rigidity special CNC machine tools. We have a certain position in the industry." Wang Qingfang said that after 15 years of golden development of China's machine tools, the development of Shenzhen Australia machine tools encountered a bottleneck in 2015. "This bottleneck comes from two aspects. On the one hand, it is the vicious price competition in the market of economic CNC machine tools and the oversupply of similar products. On the other hand, it is from our enterprise itself. Under the new situation, enterprise transformation and product repositioning are imminent."

What is the future development path?

After a lot of market research, Shenzhen Australia Machine Tool Co., Ltd. decided to take a brand-new development path - making breakthroughs in the two major industries of motor and automobile hub, manufacturing new-type special-purpose CNC vertical lathe, and positioning the product as "industry-specific CNC vertical lathe".

After three years of market precipitation and experience accumulation, the products have been continuously upgraded. In 2018, Shenzhen Australia's new products were recognized by the market, and the sales experienced a blowout growth. In 2018, the sales revenue reached 150 million yuan, an increase of 51% over 2017. The sales of new special CNC vertical lathe increased by 3.5 times over 2017. Wang Qingfang introduced that "the sal6055z CNC vertical lathe produced by our company is conventionally equipped with a 12 station cutter arrangement, which realizes the automatic cycle of the process. One clamping can realize all or most of the process processing of complex parts. The roller wire gauge guide rail is adopted, which greatly improves the processing accuracy and speed. At present, it is applying for the first set of major technical equipment in Zhejiang Province."

"2018 is an important turning year in the history of the development of Shenzhen and Australia, which has determined the two major development directions of Shenzhen and Australia in the coming years." Wang Qingfang said that the primary development direction is to shift from single machine R & D and production to automated online R & D and production. In 2018, the motor housing automatic production line independently developed by Shenzhen Australia Machine Tool Co., Ltd. was officially delivered to Jiangsu Dazhong Motor Co., Ltd. for use. This is the first fully automated production line in the domestic motor industry. It realizes full-automatic production from the entry of blanks to the exit of finished products. It has the advantages of saving labor, improving product accuracy, online detection, intelligent compensation, remote control and so on. It has been recognized by Shanghai Electric Technology Research Institute and has become the recommended product of the Institute in the motor industry. At present, it is applying for a patent. At the same time, large motor covers and automatic production lines have also entered the late stage of R & D and manufacturing, and are expected to be put on the market within the year.

The second development direction is to change from a pure production-oriented enterprise to a production service-oriented enterprise. When the new special CNC vertical lathe produced by Shenzhen Ao machine tools is delivered to customers, it not only sells the equipment itself, but also provides product processing CNC programs, tool optimization schemes, installation, commissioning, site optimization and other schemes, and provides personnel training, long-term technical exchanges, free and immediate technical support, so as to achieve "one-stop" service.